As two lads growing up in Liverpool, Jo & Kush aren’t strangers to chatting their way around the world. Read on to find out more about their adventures in Spain for our ‘For The Moments’ campaign.

After watching them travel the world together, and proving that scousers are some of the kindest (and fastest) travellers there are, we knew that a match up between Montirex and Jo & Kush was a winner.

Each night we watched them on TV, it became clearer that they embodied our brand values of graft, belief, and unity, and we couldn’t wait to get them involved in our summer campaign. While Montirex is a Liverpool-born brand, we wanted to capture Jo & Kush on the go, so we went and touched down under Sunny Barcelona skies for the shoot.

Before Spain’s opening game of the biggest football tournament there is, they got immersed in the culture, practicing the language with the locals every chance they got and getting involved in beach runs and basketball games, moving with ease in the Tide Collection.

“Barcelona was unbelievably cool. It just has everything. To be able to get a decent coffee, walk 5 minutes to the beach and be less than an hour away from mountains; there really isn’t anything else you can ask for”, said Kush when talking about their time in Barcelona.

After a day on the go, we headed to watch Spain’s opening game with the locals, and the atmosphere was up there. Connecting with new people in new cultures is something the two have experience in, with them both agreeing that, “where we grew up had us talking to people from all kinds of ethnic backgrounds (...) personally, we feel best travelling when we get to live the local life.”

It was clear to see that the moments we captured on this trip will turn into memories to be remembered for years to come, and really, that’s what it’s all about.